Blue Pulse

- Brand Visual Elevation

THE BRIEF

Elevate the existing 2D brand visual to push the brand message, adding a sense of depth, texture and gradiating softness.

CREDITS

CLIENT - Global professional services firm

ROLE - 3D Artist

THE PROCESS -

The first challenge was to establish possible methods of recreating the 2D graphic by casting lights onto a surface. It was important to understand how each method could accuratley represent the original visual while showcasing different behavious of light

Method 01 uses a 3D light panel to cast light onto a surface.

Moonlit night with a crescent moon in the dark sky.

Close-up of the moon illuminated against a dark night sky.

Wireless charging pad with glowing blue light, modern tech accessory.

Method 02 uses a shaped 3D light panel. Pulling the ends away from the surface softens the light.

Share01-CC_Deloitte_CyberCreative_RnD-Option-02-LightPanel

Share01-CC_Deloitte_CyberCreative_RnD-Option-02-NoLightPanel

Abstract light and sound art piece with concentric circles in blue hues.

Method 03 uses a spot light to project an image gobo onto the surface.

Moon in black and white with gradient shading.

Share01-CC_Deloitte_CyberCreative_RnD-Option-03-NoLightPanel

Light installation with concentric circles in blue tones.

Aspects such as surface materiality and volumetrics were also explored for adding extra depth and texture.

Abstract blue light pattern with concentric circles, modern digital art.

Blue abstract light pattern with concentric circles and glowing effects.

MAINTAINING CONTROL

Recreating the graphic out of 3D light panels with method 01 and 02 had physically accurate behaviour and showcased a natural falloff and glow. However since the lights had to recreate a 2D graphic, the goal wasn't to achieve a realistic look. The 3D light panels would have been difficult to manipulate into a close representation of the original graphic.

For this reason method 03 was the chosen route with the result of method 02 used as reference for creating the image to be projected. This allowed for complete control of the look and behaviour of the light.