EYECANDY

- Social Announcement Video

THE BRIEF

An eyecatching video to announce my switch to freelance on social media. It had to be a quick project as I was officially on my own so I had to keep it clean and simple.

CREDITS

Self Initiated

THE PROCESS -

With a time pressure and a specific focus on motion, I needed to keep the modelling of the project really simple. I decided to play with discs, exploring how I could make them move. At this point I created low res grayscale renders to see what interesting movement and compositions I could come up with.

Next I started to stitch them together to see which compositions and movement worked and which didn't. I was also able to see if the movement flowed and to get a sense of timings. Things always start off too slow!

LOOK + FEEL

The greatest source of material inspiration is usually whatever I can find around me. The plastic of a TV remote, the metal of a frying pan. In this case, it was the bottom of a tub of cream. It's a lovely anisotropic plastic that can catch the light in quite an interesting way.