Fontaneda Rollitos
- CGI Food Advert
THE BRIEF
I became an integrated team member at Prodigious for the Rollitos campaign. I worked on a lot of different aspects of the project; look development, lighting, texturing, and colour correction.
THE BREAKDOWN
One of the main aims of the ad was to give the product mouth watering appeal. We achieved this through giving the product a 'hyper-real' twist. This allowed us to create an appetising visual that matched the pack artwork.
POST TWEAKS
One of my main resposibilities on this project was to re-balance the colours. This final tweak ensures shot to shot continuity, product and pack colour accuracy and maximum appeal.
Got a project in mind? Get in touch!
Contact
