Oral B x Trident
- CGI Spot
THE BRIEF
I joined the Prodigious team to help create a new Oral B and Trident campaign. I contributed to the modelling, texturing and lighting of the the CGI spots. In addition, I took main responsibility for the social visuals.
AN UNEXPECTED TWIST
The concept for the campaign was to play to Oral B's high tech brand identity before revealing that the product is trident gum. For this, I helped to light and texture the blue metallic versions of the product shots. I was also responsible for modelling the economy pack box.
SOCIAL VOLUME
Besides the CGI spot, I also created the shots required for social media. This involved placing the range of products into various background shots. The products needed to be lit to integrate them into the shot. I then set up a pipeline to process all the artwork variants that needed to go on each product.
Got a project in mind? Get in touch!
jodie(at)jodieleedurkin.co.uk
