Whoppit
- 3D Icons
THE BRIEF
Fellow asked me to create a suite of visuals for Whoppit, a recruitment software. Fellow had designed a set of 2D logos for each tool Whoppit offered. These included aspects such as automation, referencing and onboarding. Using the 2D logos as a base, the aim of the 3D visuals was to represent each tool in a characterful and expressive way.
ITERATION OF SHAPES
A flat, 2D circle could be a lot of things in 3D. A sphere, cylinder, capsule, or even a more complex form. Once we had established what shapes were working well, we began to play with materials. Varying colour saturation, transucency and roughness added an extra layer of interest.
Fellow's 2D logo for Automation
Final 3D visual
Development of shapes
Fellow's 2D logo for social
Final 3D visual
Development of shapes
Fellow's 2D logo for tracking
Final 3D visual
Development of shapes
THE FINAL COMPOSITIONS
ANIMATIONS
In addition to the final stills, Fellow returned to put a few of them in motion.
THE RESULT
Clean and contemporary branding with a pop of colour.
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